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Convergence Culture: Where Old and New Media Collide, by Henry Jenkins
Download Convergence Culture: Where Old and New Media Collide, by Henry Jenkins
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Review
"Remarkable . . . Jenkins’ insights are gripping and his prose is surprisingly entertaining and lucid for a book that is, at its core, intellectually rigorous . . . Jenkins’ impressive ability to break down complex concepts into readable prose makes this study vital and engaging." - Publishers Weekly"Jenkins is an astute observer of media culture and his insights are spot-on." - The Los Angeles Times"For any Sony PS3 execs out there wondering why their technological masterpiece is being ridiculed by customers before its even released . . . Convergence Culture is a must read . . . Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers." - Slashdot"Jenkins tries to bring clarity to cultural changes that are melting and morphing into new shapes on an hourly, daily, weekly, monthly basis. Convergence Culture provides a view that looks at the restless ocean and tracks the currents rather than just looking at the individual rocks on the beach." - The McClatchy Newspapers"One of those rare works that is closer to an operating system than a traditional book: it’s a platform that people will be building on for years to come. What’s more, the book happens to be a briskly entertaining read--as startling, inventive, and witty as the culture it documents. It should be mandatory reading for anyone trying to make sense of today’s popular culture—but thankfully, a book this fun to read doesn't need a mandate." - Steven Johnson, author of the national bestseller, Everything Bad Is Good For You
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About the Author
Henry Jenkins is the Provost’s Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California.
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Product details
Paperback: 368 pages
Publisher: NYU Press; Revised edition (September 1, 2008)
Language: English
ISBN-10: 9780814742952
ISBN-13: 978-0814742952
ASIN: 0814742955
Product Dimensions:
6 x 0.8 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
52 customer reviews
Amazon Best Sellers Rank:
#403,076 in Books (See Top 100 in Books)
A fascinating look at how popular culture and brands work. Recommended for any course of media, or just for the reader who is interested in learning more on their own.
Fascinating read for any. Reading for part of my media communications graduate class, but Jenkins work can (and should) be enjoyed by any. Focusing on how audiences engage and interact with commercial media production companies is an imperative skill for any that consume media on a daily basis. The book reads quickly because Jenkins discusses interesting communities within the greater realm of popular culture, and he writes with a warm and active voice that stands out from traditional, monotone academic books. Great read!
Dr. Jenkins has achieved something special with this text--he's synthesized a few generations of technological achievement, humanities computing practices, and popular culture into an accessible, insightful treatise on the power of emerging media. While focusing on contemporary examples, Jenkins never loses sight of the historical perspective. It's a watershed text for those interested in looking at how the full flower of our communication efforts has come into bloom in recent years, and how that condition is impacting content creators, activists, fans, and citizens...
Convergence Culture offers some very interesting perspectives and case studies for everyone, but especially for media professionals. There are even valuable lessons here to extrapolate for the book publishing industry, although Jenkins doesn't focus much on the book world. He does discuss Harry Potter, but mostly in the context of fan fiction.Jenkins discussion of transmedia storytelling is fascinating, and fits together very well with Frank Rose's discussion in The Art of Immersion. The discussion of transmedia storytelling combines Jenkins' three concepts of media convergence, participating culture, and collective intelligence, because it requires consumers to move across multiple media and collaboration with a fan community to fully experience a story. As mentioned above, he uses the example of the Matrix movies to illustrate this point. Traditionally, all the information viewers needed to fully understand a movie were contained in the movie itself and presented in a mostly linear way that was easy to grasp, but movies like The Matrix provide open ended clues and loose strands that can't be fully understood without collaborating with other fans through online communities and by taking part in other extensions of the story in different mediums such as comics and video games. In some cases, these extensions may provide more background or a deeper understanding of the movie, or they might be completely new tangents unexplored in the movie. It will be interesting to see if this mode of story telling continues to gain traction.Overall I enjoyed reading Convergence Culture, especially having also previously read The Art of Immersion. I do think Jenkins was trying to fit too much into the book, and at times the organization was a bit clunky. Each chapter focused on a particular TV show or movie as an example, so there was a chapter that discussed Survivor and the concepts of fan paticipation and "spoiling," the process by which fans share information that hasn't been aired yet about popular TV shows online. There was also a chapter on American Idol and advertising and fan participation. I think it may have been a better idea to organize the book around these ideas and provide more examples as opposed to organizing the book by show or movie. By far my favorite chapter was the one that focused on transmedia storytelling and The Matrix. By comparison, the last chapter on politics and popular culture and the afterword on the ramifications of YouTube on politics, while interesting and important, seemed out of place.Perhaps my biggest gripe was how dated the book seemed. Despite being published in 2008 (the paperback was published in 2008, the hardcover in 2006), some of the examples given and, for instance, the lengthy explanation on what a blog is, made the book feel very dated, which goes to show how rapid the media landscape is changing. I would definitely recommend reading this book either before or after The Art of Immersion for a more well-rounded view.
Needed this book for a college course. If you are not into the subject, this can be a very difficult and tedious read. The author is well respected for his significant contributions on the subject matter, so for that I do give him credit for his thorough work. But I gained very little not being a communications major and having to use this book.
I purchased this for an English class. It's okay. I didn't find the content to be very entertaining but again, I only purchased this for a class. Other than that the book was delivered quickly through the kindle app.
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I had never considered some of the points that Jenkins puts forth in this book. Convergence Culture is a book about many of the things that technology is incorporating into our lives that we are slowly taking for granted.If you have ever been interested in how technology is changing how we view the world, this is a good book to look at. The chapters focusing on Survivor, The Matrix, and Harry Potter fanficton are all of great interest.
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