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About the Author
“Many people consider Ross to be the nation’s foremost expert on law firm marketing.†-Of Counsel Ross Fishman is CEO of Fishman Marketing, specializing in strategy, branding, websites, and marketing training for law and professional-services firms. A former litigator, marketing director, and marketing partner, he has helped 200 firms worldwide dominate their markets and generate revenue. A Fellow of both the College of Law Practice Management and the Litigation Counsel of America, he is a 5x winner of LMA’s prestigious “Best in Show†honor. Ross received LMA’s first peer-selected “Lifetime Achievement†award (1998) and was the very first inductee into the LMA’s international “Hall of Fame.†Honored as a 2016 Lawdragon 100 Leading Consultant, Ross has rebranded hundreds of law firms, and presented marketing training or CLE programs 300 times from Iceland to Istanbul. He has written 250 bylined articles and authors a popular blog at fishmanmarketing.com/blog. Connect at LinkedIn.com/in/rossfishman or @rossfishman.
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Product details
Paperback: 66 pages
Publisher: Fishman Marketing, Inc.; 4.0 edition (November 6, 2016)
Language: English
ISBN-10: 0997967625
ISBN-13: 978-0997967623
Product Dimensions:
6 x 0.2 x 9 inches
Shipping Weight: 4 ounces (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#553,786 in Books (See Top 100 in Books)
I'm a career legal marketing professional, and I bought this book because I have used a version of this material in firm training for years. This iteration does not disappoint. This is an excellent resource for associates, or for anyone else who wishes to build, deepen, or support ongoing beneficial business relationships. As with so many self-help books, it's an easy read, and much harder to implement. I suggest taking it step by step, and implementing at a slow and steady pace. The checklist format helps avoid some of the "analysis paralysis" that can come with this territory, so just get started! Good luck!
I am a partner at a large law firm. This book is a concise, straight to the point guide to effective behaviors for developing business. I wish I had a copy 20 years ago.
Helpful but fairly skimpy too...perhaps a newer associate would find it packed with great ideas, but not for older attorneys. With that said, we can always learn new "stuff" even from well known and older concepts...often we need to re-read things before we get the message we need to hear....would recommend but not at price paid (almost $20).
Succinct, thoughtful, and highly transferable to any métier beyond the law. Quick and easy to process. Highly recommend. Thank you.
This book should be required reading for new associates. Many law firms deal with how to properly engage and motivate new associates in business development. Many associates, on the other hand, want to know how their new firm wants them to operate. This book provides a wealth of guidance and a starting point for a dialog between law firm and new associate.
An excellent resource for attorneys, law students, and -- frankly -- applicable to any young professional. Clear, concise, and can't recommend it more highly.
Definitely a must read for any attorney seeking to understand the best approach to marketing. Ross Fishman is the gold standard in legal marketing and this book is yet another example of his expertise.
This is a must read for all attorneys looking to make their way into rainmaking. Ross once again makes the sometimes daunting task of getting business doable. We are recommending this book for all lawyers in our firm.
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